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Sofija Milošević
Luss Studio / Journal Serbia · journal.rs ↗
THE PARTNER

Sofija Milošević

Model, fashion designer and actress

Sofija Milošević is a Serbian model, fashion designer and actress. She runs the Sofi Milo label, creating and modelling dresses, and has developed a screen career that includes Hotel Beograd and the television series Krunska 11. Her public work spans fashion, beauty and acting. She is engaged to Serbia and AEK striker Luka Jović, with whom she has two sons, Aleksej and Teodor.

Luka Jović
EngagedLuka JovićView profile ↗
Born
18 Mar 1991
Photo gallery ↓Background ↓Relationships ↓Children ↓
Biography sources
THE BACKGROUND

Career and background

Milošević began modelling as a teenager and developed an international working life shaped by travel. Her own fashion business, Sofi Milo, focuses on dresses and occasionwear. In a detailed interview about the label, she described working on the creative process, modelling the collections herself and developing locations and ideas for shoots with her team.Sources: Story Croatia ↗ · Sofi Milo — official website ↗

Her designs have included premium crystal dresses, evening pieces and more casual options intended for younger customers. She has spoken about designing for different body shapes and balancing statement clothing with wearability. Her broader fashion and beauty work includes editorial photography and first-person interviews about personal style, alongside the commercial collections she presents under her own label.Sources: Story Croatia ↗ · Journal Serbia ↗

Acting has become a separate professional focus. Following her appearance in Hotel Beograd, she took the role of Maša in the series Krunska 11. In a May 2026 interview she spoke about preparing for characters and learning from experienced performers. At the same time, she described a life between Athens and Belgrade, balancing the demands of acting with her fashion work and family.Source: TV Novosti / Večernje novosti ↗

WHO’S WITH WHOM

Relationship history

Milošević and Luka Jović became a couple in 2019 and announced their engagement in August 2020 after a proposal on Capri. They have two sons, Aleksej, born in September 2020, and Teodor, born in March 2022. In July 2026 she spoke about their family’s move to Athens and the children’s life there. Her previous relationship with footballer Adem Ljajić ended in August 2018. Earlier reporting also records a relationship with Viktor Troicki and an engagement to Filip Živojinović. Claims involving Duško Tošić were publicly denied by her.

Relationship sources
FAMILY

Children

Family sources
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